Wall Street may still overlook Zeta Global, but the smart money already sees an AI infrastructure play hiding inside enterprise marketing.

Specializing in data-driven marketing automation, Zeta Global serves enterprise clients with cloud-based analytics and SaaS solutions.

Zeta Global expands its partnership with OpenAI to manage the latter's advertising operations, unlocking a potentially high-volume revenue stream and validating 2026–2028 revenue targets. The exclusive OpenAI deal positions ZETA to capture market share from larger competitors and strengthens customer retention through Athena-driven ARPU growth. Q1 FY26 saw revenue surge 50% YoY, ARPU up 21% for Super-Scaled customers and management raised full-year guidance, reiterating 2028 targets of $2.3B revenue and 25% EBITDA margin.

OpenAI is onboard and the vision for Zeta Global is only getting bigger.

Bank of America reinstated coverage of Zeta Global (NYSE:ZETA) with a Buy rating and a $24 price target, ending an extended quiet stretch on the AI marketing platform.

Pre-Market Stock Futures: Futures are trading lower on Tuesday as the sell-off in technology stocks carried through to Monday and is headed down that road today. All of the major indices, except the Dow Jones Industrial Average, which closed 0.32% higher at 49,668, finished the day lower. The small-cap Russell 2000 was the big loser... Here Are Tuesday's Top Wall Street Analyst Research Calls: American Tower, Citigroup, CrowdStrike, Fortinet, Hanover Insurance, Jazz Pharmaceuticals, Stubhub, X-Energy, and More

Zeta Global Holdings Corp. (ZETA) Presents at J.P. Morgan 54th Annual Global Technology, Media and Communications Conference Transcript

Zeta Global stock price jumped by over 4% on Friday in a high-volume environment after the company joined the Open Semantic Exchange (OSI), an initiative by Snowflake. ZETA jumped to $17.6, its highest point since May 7 as focus shifts to the upcoming JPM Global Technology, Media, and Communications Conference.

Athena generated 7x higher agentic interactions and drove 60% of platform AI activity within one launch week. Q1 2026 revenue surged 50% to $396 million, while adjusted EBITDA climbed 42% to $66 million. Super-scaled customers increased 19% to 189, while ARPU jumped 21% to approximately $1.7 million year-over-year.

NEW YORK--(BUSINESS WIRE)---- $ZETA--Zeta Global Joins Forces with Snowflake to Spearhead Open Semantic Interchange to Establish a Universal Data Standard for AI-Powered Marketing.