Adobe's stock may be cheap, but that doesn't necessarily make it an attractive buy for bargain hunters, according to Bank of America.

Adobe Inc (NASDAQ:ADBE) was reinstated with an 'Underperform' rating and a $190 price objective by Bank of America, whose analysts wrote that generative artificial intelligence is lowering barriers to content creation and increasing competitive pressure on the company's core creative software business. Bank of America's price target implies downside from current levels of $225.

Adobe Inc. (ADBE) shares rose about 4.6% on Tuesday even after Bank of America reinstated coverage of the software company with an Underperform rating. The brokerage argued that generative artificial intelligence is weakening Adobe's competitive position despite the stock trading near the lower end of its historical valuation range.

BofA Securities analyst Tal Llani assigned Figma a Buy rating with a $30 price target and gave Adobe an Underperform rating with a $190 target.

Adobe Inc (NASDAQ:ADBE) was reinstated with an 'Underperform' rating and a $190 price objective by Bank of America, whose analysts wrote that generative...

Pre-Market Stock Futures: Futures are trading mixed, with the Nasdaq getting hammered after a gangbuster start to the first full trading week of the third quarter. All of the major indices finished the day higher, with chip stocks once again leading the way. When the dust settled at the close, the Nasdaq finished the day... Here Are Tuesday's Best Wall Street Analyst Research Calls: Adobe, American Airlines, Broadcom, First Solar, Meta Platforms, Shopify, Space-X, Ventas, Waste Managment, and More

On July 07, 2026, we delve into the DCF analysis for Adobe Inc (ADBE), a company that has seen significant price fluctuations recently. Over the past year, ADBE

An Evercore analyst notes that infrastructure software stocks have vastly outperformed application names. But there's still hope for companies like Salesforce.

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These stocks all declined by more than 35% through the first six months of 2026.