LOS ANGELES--(BUSINESS WIRE)--DRINKS, the leading AI-powered SaaS platform for the $285 billion U.S. alcohol market, today released findings from its latest national consumer survey. The headline: social media has crossed over from discovery channel to direct purchase driver for alcohol. Sixty-three percent of consumers aged 21 to 34 have purchased alcohol because of social media content, up from 49 to 55% who cited social media as a key discovery source in March 2025. The findings come from tw.









