Ulta Beauty (ULTA) concluded the recent trading session at $452.49, signifying a -1.92% move from its prior day's close.

FIVE sees higher spending per customer visit, boosting sales growth as value-focused merchandising and new stores openings drive momentum.

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Ulta (ULTA) reported earnings 30 days ago. What's next for the stock?

ULTA is using AI and loyalty data to personalize shopping, deepen customer engagement and strengthen its digital experience.

"Over 95% of all of our sales are coming from our members," she said. "The trick is how do we leverage that information to power the experiences that become very meaningful to our customers, in a way that resonates with their lives.

ELF's growth profile is shifting as skincare, Rhode and international expansion gain scale, but softer core demand and cost pressures cloud visibility.

Bath & Body Works remains a Strong Buy, with valuation deeply discounted relative to robust fundamentals and significant growth potential. BBWI's Q1 beat, resilient free cash flow guidance ($600M for 2026), and cost savings initiatives highlight operational strength amid macro headwinds. Expansion into Ulta Beauty stores and Amazon, alongside international growth, positions BBWI for long-term upside despite near-term consumer pressure.

Ulta Beauty trades at a discount despite strong sales trends and market share gains. Investors' fears have driven ULTA shares down ~20% YTD, creating a value opportunity. Capital rotation out of mega-cap tech has left retail, including ULTA, undervalued relative to fundamentals.

On June 24, 2026, Ulta Beauty Inc (ULTA) shares rose 4.3% to $478.93. The stock is currently trading within a 52-week range of $448.57 to $714.97, reflecting a