SoFi Technologies' AI push with Coach and Composer aims to deepen member engagement as rapid user, product and revenue growth strengthens its financial ecosystem.

SoFi Technologies (NASDAQ:SOFI | SOFI Price Prediction) is trading around $18 as of July 7, 2026, still down 31.3% year-to-date after a brutal spring.

SAN FRANCISCO--(BUSINESS WIRE)--SoFi Technologies, Inc. (NASDAQ: SOFI), the everything app for digital financial services, today announced the availability of a new exchange-traded fund (ETF), the SoFi Social 50 Income ETF (NYSE Arca: SFYI). SFYI invests in the top 50 U.S.-listed stocks held by SoFi Invest self-directed brokerage accounts and adds an actively managed options strategy designed to pursue monthly income distributions and growth potential. Many investors use options strategies, lik.

With weaker-than-expected jobs data, the prospects for higher interest rates diminished.

Robinhood, SoFi and Upstart highlight how fintech is redefining payments, lending and investing with AI, blockchain and digital wallets.

SoFi's growth has been accelerating, and its core lending segment is thriving. Its Tech Platform segment has been mediocre.

Our SoFi Technologies (NASDAQ:SOFI | SOFI Price Prediction) price target sits above where the stock trades today, and I think the setup into the July 29 earnings report is more constructive than the recent selloff suggests.

Two stocks that have fallen out of favor and one hot stock that was one of Thursday's biggest losers were on the Ark Invest founder's shopping list.

In the past four years, SoFi's deposit base has ballooned to $40.2 billion. The company's low-cost and sticky source of funding propelled net interest income by almost ninefold from 2021 to 2025.

Investing in attractive stocks on the dip is a great way to earn above-average returns over the long run. The three stocks below have faced some challenges, but their prospects look fairly strong.