Kroger is rated a buy, with a low valuation hurdle requiring only modest free cash flow growth to justify current pricing. KR's eCommerce restructuring, KPM unit growth, and the pending Giant Eagle acquisition offer significant upside, though integration risk remains. Management's capital allocation is aggressive, with 2026 buybacks and dividends exceeding projected free cash flow, raising leverage concerns.

KR's 20% e-commerce growth and improving digital profits support its mix, but softer identical-sales guidance and cost pressures cloud fiscal 2026.

KR's low valuation, resilient earnings and digital growth offer support, but slower identical sales and rising costs keep the near-term outlook balanced.

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NEW YORK--(BUSINESS WIRE)--Kroger, Vidmob, and MMA Global today announced the findings of a new industry study demonstrating that predictive creative scoring can accurately forecast e-commerce purchase conversion before media is activated, giving marketers a repeatable framework for connecting creative decisions to business outcomes.The study analyzed 1,934 video and image assets from Kroger campaigns across Meta and DV360, identifying the creative attributes most strongly linked to e-commerce c.

The new credit card turns everyday spending into grocery savings with no annual fee, no spending caps and Points that never expire. ‡ CINCINNATI, Sept.

A hard-charging former Walmart executive who now helms Kroger has brought its emphasis on everyday low prices to his turnaround efforts.

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CINCINNATI, Sept. 25, 2026 /PRNewswire/ -- The Kroger Co. (NYSE:KR) announced today that Colleen Lindholz, president of Kroger Health, will retire after more than three decades with the company.

Kroger's yield triples Walmart's, but a fatter dividend check at the start can mask a fragile payout years down the road.