DraftKings (DKNG) stock is slipping further on Friday amidst mounting pressure from specialized event-contract platforms, most notably Kalshi. Kalshi is seeing a massive surge in sports wagering volume with the kickoff of the NFL season – eating into the near-term appeal of DKNG shares.

The NFL season is expected to generate about $40 billion in legal wagers and event contracts, according to a new research report from Eilers & Krejcik Gaming. Sportsbooks are still raking in about 80% of the action, but prediction markets are taking advantage in states where sports betting is still illegal or inaccessible to commercial operators, the market researcher said.

LAS VEGAS--(BUSINESS WIRE)---- $DKNG #ARCEntertainmentGroup--TRWD expands beyond acquisitions with a licensing-led strategy using SMS and payment technology to enable growth beyond 100 venues.

In the latest trading session, DraftKings (DKNG) closed at $24.33, marking a -1.26% move from the previous day.

VIRGINIA RETIREMENT SYSTEMS ET Al acquired a new stake in shares of DraftKings Inc. (NASDAQ: DKNG) during the second quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The firm acquired 29,100 shares of the company's stock, valued at approximately $735,000. Other institutional investors and hedge

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DraftKings (DKNG) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

BOSTON--(BUSINESS WIRE)--DraftKings Inc. today announced a series of new initiatives designed to promote responsible engagement and increase awareness and use of the tools and resources to help customers make informed decisions and engage responsibly. The efforts include a new digital advertising campaign featuring Kevin Hart and Nick Jonas that promotes responsible engagement, a PGA TOUR sweepstakes that promotes customer engagement with responsible engagement features, the launch of Gamalyze A.

The fall football season "is like our holiday season," says Jason Robins, CEO of DraftKings (DKNG). He explains how his company has prepared for what he sees being a pivotal time for DraftKings.

DraftKings is upgraded from neutral to bullish as fears over the 'phantom tax' proved overblown and customer demand remains robust. DKNG's Q2 saw 73% YoY customer growth at 8% lower CAC, strong handle gains, and a rapidly scaling Predictions segment, despite headline revenue and margin misses. Expense discipline is now the critical swing factor; DKNG trades at 14.34x 2028E earnings with 90.49% EPS growth projected, but continued high sales/marketing spend could delay profitability.