Baozun is still deserving of a 'Buy' rating, based on my assessment of its performance and prospects. BZUN's Brand Management segment registered a 20% YoY sales growth in 3Q2025, fueled by new outlets and a high-profile celebrity endorsement. BZUN is implementing cost controls and moving towards higher-margin, asset-light business arrangements for its E-Commerce operations; this puts it in a good position to become profitable for the full-year FY25 and FY26.

Baozun Inc. ( BZUN ) Q3 2025 Earnings Call November 25, 2025 6:30 AM EST Company Participants Wendy Sun - Joint Company Secretary and Senior Director of Corporate Development & Investor Relations Wenbin Qiu - Co-Founder, Chairman of the Board & CEO Catherine Yanjie Zhu - Chief Financial Officer Junhua Wu - Co-Founder, Chief Strategy Officer & Director Ken Huang Conference Call Participants Alicis a Yap - Citigroup Inc., Research Division Jiawei Yin - Citic Securities Co., Ltd., Research Division Joanna Ma - CMB International Securities Limited, Research Division Presentation Operator Good morning, ladies and gentlemen, and thank you for standing by for Baozun's Third Quarter 2025 Earnings Conference Call.

Acadian Asset Management LLC reduced its holdings in Baozun Inc. (NASDAQ: BZUN) by 1.4% in the undefined quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The firm owned 2,083,455 shares of the technology company's stock after selling 29,971 shares during the quarter. Acadian Asset Management LLC

Culture Medium (OTCMKTS:UPIN - Get Free Report) and Baozun (NASDAQ: BZUN - Get Free Report) are both computer and technology companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, institutional ownership, profitability, analyst recommendations, risk, valuation and dividends. Profitability This table compares Culture Medium and

I continue to award a Buy rating to Baozun, following my evaluation of its recent quarterly results. BZUN's 2Q2025 headline loss was driven by an one-off; it should be profitable for full-year FY25 on the back of positive operating leverage and management's commitment to reduce expenses. Topline grew +7% YoY in 2Q25 which surpassed expectations; new store openings and a major e-commerce festival should act as growth engines for the second half of this year.

Baozun Inc. (NASDAQ:BZUN ) Q2 2025 Earnings Conference Call August 28, 2025 7:30 AM ET Company Participants Junhua Wu - Co-Founder, Chief Strategy Officer & Director Ken Huang - Corporate Participant Wenbin Qiu - Co-Founder, Chairman of the Board & CEO Wendy Shu Sun - Joint Company Secretary and Senior Director of Corporate Development & Investor Relations Yanjie Zhu - Chief Financial Officer Conference Call Participants Alicia Yap - Citigroup Inc., Research Division Chris Zhao - Unidentified Company Ye Tao - CMB International Securities Limited, Research Division Operator Good morning, ladies and gentlemen, and thank you for standing by for Baozun's Second Quarter 2025 Earnings Conference Call. [Operator Instructions] As a reminder, today's conference call is being recorded.

Here is how Baozun Inc. (BZUN) and Celestica (CLS) have performed compared to their sector so far this year.

Baozun Inc. (NASDAQ:BZUN ) Q1 2025 Earnings Conference Call May 21, 2025 7:30 AM ET Company Participants Wendy Sun - Senior Director, Corporate Development and Investor Relations Vincent Wenbin Qiu - Founder, Chairman and Chief Executive Officer Catherine Yanjie Zhu - Chief Financial Officer Junhua Wu - Director and Chief Strategy Officer Ken Huang - Chief Financial Officer, Baozun Brand Management Conference Call Participants Alicia Yap - Citigroup Operator Good morning, ladies and gentlemen, and thank you for standing by for Baozun's First Quarter 2025 Earnings Conference Call. Currently, all participants are in a listen-only mode.

SHANGHAI , April 23, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", "we" or the "Company"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced the release of its 2024 Annual Sustainability Report (the "Sustainability Report"), highlighting the Company's achievements in environmental sustainability, social responsibility, and corporate governance. Baozun integrates sustainability into both daily operations and long-term strategic planning, consistently fostering a low-carbon ecosystem, advancing AI-driven innovation, and cultivating a caring and inclusive workplace.

SHANGHAI , April 23, 2025 /PRNewswire/ --  Dear Shareholders: On behalf of the Board of Directors and the management team at Baozun, I would like to express our deepest appreciation for your continued support and trust — especially during a year marked by global volatility and uncertainty across capital markets. Adapting to a Changing Environment In response to a rapidly shifting macroeconomic and digital landscape, Baozun continued its strategic transformation in 2024 to stay agile, competitive, and future-ready.