Stock splits have regained popularity in recent years. Historically, this has been a hallmark of a business executing at a high level.

Booking Holdings delivered a double beat in annual results, with robust FCF growth and strong capital allocation via buybacks and a pending 25:1 stock split. BKNG's Merchant segment is rapidly gaining share, driving negative working capital and reinforcing its payment processing moat against AI disruption. Operational excellence is evidenced by recurring cost savings, deep supplier integrations, and increasing direct app bookings, supporting resilience against competitive and technological threats.

When Booking Holdings (NASDAQ: BKNG) recently traded near $5,840 per share before pulling back, the travel technology giant's elevated price underscored a familiar challenge for retail investors: accessibility.

Public companies that announce forward stock splits have a history of handily outperforming Wall Street's benchmark index, the S&P 500. The world's leading online travel company will conduct its largest-ever stock split (25-for-1) in early April.

Let's not bury the lead. Booking Holdings Inc. NASDAQ: BKNG announced a 25-for-1 stock split effective April 2.

Booking Holdings Inc. (NASDAQ: BKNG) stock fell Thursday after multiple analyst firms lowered their respective price forecasts on the stock.

Booking Holdings ( NASDAQ:BKNG ) just reported fourth-quarter results that beat top and bottom line estimates, raised its dividend, and announced a 25-to-1 stock split.

Booking Holdings (NASDAQ: BKNG) posted Q4 2025 results yesterday evening, reporting $6.35 billion in revenue, up 16% year-over-year.

BKNG tops Q4 estimates as revenues jump 16%, room nights hit 285M, and merchant bookings surge, with upbeat 2026 growth and margin outlook.

Booking Holdings Inc (NASDAQ: BKNG) reported upbeat earnings for the fourth quarter on Wednesday.