Jack ​Daniel's maker ‌Brown-Forman has rejected the ​roughly $15 ​billion takeover ⁠offer ​from rival ​Sazerac, the Wall ​Street ​Journal reported on ‌Tuesday, ⁠citing people familiar ​with ​the ⁠matter.

Advisers for Brown-Forman informed Sazerac on Monday that the company was rejecting the $32-a-share cash offer.

The deal between Brown-Forman and Pernod Ricard is off the table, but that is not the end of it. Another bidder has recently stepped in, and the chances of some form of a deal remain. The issue around a target price as Brown-Forman trades at record-low levels is likely to be the cause of Pernod Ricard walking away.

Brown-Forman, the maker of Jack Daniels, and Pernod Ricard fail to reach mutually agreeable merger terms.

LOUISVILLE, Ky.--(BUSINESS WIRE)--Brown-Forman Corporation (NYSE: BFA, BFB) today announced the strategic realignment of its U.S. control states distribution network. Following a comprehensive review of its distributor agreements across 18 state-managed markets—where government agencies oversee the wholesale or retail distribution of distilled spirits—the company has selected four distributor organizations to represent its portfolio in 11 markets. The remaining seven control states will continu.

Pre-Market Stock Futures: Futures are trading modestly higher as we hit the midweek mark, and some buyers' exhaustion likely played a role, as all the major indices finished lower on Tuesday. This comes after both the Nasdaq and the S&P 500 hit all-time highs once again earlier this week. The combination of mixed earnings, some... Here Are Wednesday's Top Wall Street Analyst Research Calls: Alibaba, Boston Scientific, Brown-Forman, Charter Communications, Franklin Resources, Spotify, T-Mobile, and More

Shares of Brown-Forman fell nearly 6% in premarket trading on Wednesday after the Jack Daniel's whiskey maker and France's ​Pernod Ricard scrapped their merger talks, turning investor focus back ‌to a tougher demand environment.

The French spirits company and the Jack Daniel's maker announced in March that they were discussing a potential combination

PARIS--(BUSINESS WIRE)--Regulatory News: Pernod Ricard (Paris: RI) Press release – Paris, 28th April 2026 On 26 March 2026, Pernod Ricard and Brown-Forman confirmed that they were in discussions regarding a potential business combination. Pernod Ricard today announces that these discussions have ended and did not result in an agreement as the companies were unable to reach mutually acceptable terms. Pernod Ricard remains fully focused and confident in its strategy and operating model, supported.

LOUISVILLE, Ky.--(BUSINESS WIRE)--Brown-Forman Corporation (NYSE: BFA, BFB) today announced that the company and Pernod Ricard have terminated discussions regarding a potential business combination, as the companies were unable to reach mutually agreeable terms. Brown-Forman and Pernod Ricard previously confirmed discussions on March 26 and noted there could be no assurance that any such agreement would be reached. Brown-Forman issued the following statement: “We intend to create long-term valu.